For Sale By Owner...Really?

A few years ago, a fellow Realtor® bought a new car and instead of trading in her old car, she decided she would sell it herself. After all, she was a professional salesperson, how hard could it be? And, she could make more money that way...

Well, she went to the hardware store and bought the little "red and black" signs that would tell the world that her car is "for sale". She called the newspaper and placed the ads - of course she paid extra for the heavy borders, "New Listing" headings, and bold type. She put her phone number on the signs and taped them to her car windows. In 2010, she would have surely put an ad on Craig's List.

She was ready to pocket her pending financial windfall. After all, why should the dealer make all that extra money anyway. Anyone can sell a car and she knew that car better than anyone. Right?

If you have ever tried to sell a used car, you know what followed. Her life became selling that car. She soon was talking to everyone who ever thought they might want a car like hers (and many who just needed to be entertained). Most of the calls were from nice folks. But, those little signs and those bold ads do produce, they are like magnets in the world of crazy. There really are "tire kickers" out there, people who will look at and test drive lots of cars but seldom buy.

Some of the "not so nice" folks felt it was their obligation to see the car, drive the car, point out every flaw, educate her on the "current market", and basically tell her that she was crazy (a point she soon began to agree was right.) For some reason a few felt that they needed to point out to her that they had CASH! Somehow they felt that their cash was better than the dollars another person could bring from their bank or credit union. Therefore, she should take less because they had CASH.

Soon, she began to hate that car and wished she had left it with the dealer when she had the chance. Then in reflection one day the Realtor® in her came out, and she asked, "Why would anyone ever try to sell their own home?"

Selling your own home is much like selling a car, but with a lot more at stake. You do open your life to the world. The process can consume your life, because your are emotionally invested in your home. And, you have basically taken on a new full-time job. The longer the process takes, the more desperation sets in and the less firm you become in your resolve. And you begin to wonder about the safety of your family and yourself as you continue to allow strangers into your home and your life. You also realize some of these "buyers" are almost professional at negotiating. Also, everyone wants a good deal for themselves - not you.

Good Realtors® know how to deal with the different aspects of society, that is what we do everyday. We work to know the people we bring into your home. If we are smart, we only bring you qualified buyers, we don't introduce "tire kickers" into your home and your life. We recognize these characters and we don't waste your time or ours.

Our goal should always be to serve you, allow you to continue to live your life, and help you achieve a happy sale of your home. We are the buffer between you and them. We negotiate for a living and we do it on your behalf. We know what your home is really worth and we tell you, plus we tell the buyer when he wants to "steal" your equity.

If you are considering selling your home as a do-it-yourself project, all I can say is "For Sale by Owner...Really?"

I am in the market full-time, everyday, if you want to talk further then just contact me. Or, just give me a call at (423) 847-8001, just ask for Raymond.